POWDER Magazine
Editorial Mission Statement
POWDER Magazine is produced for those who embrace the sport and lifestyle of skiing. We have a momentum built on a collective love of two things: good skiing and good publishing. Both are hard to find sometimes, but certain titles—like certain ski areas or a particular pair of boots—just grow on you. This is the relationship.
POWDER has with its audience, not just a journal of the sport, but a part of the fabric of skiing and the identity of skiers.
Digital
POWDER.com
Sources: Google Analytics, July 2020; comScore, June 2020 (3 mo. avg.)
80K
Monthly Unique Visitors
158K
Monthly Page Views
$116,000
Median HHI
767K
Social Media Followers
POWDER Magazine
Source: Acxiom - Sept. 2017
Weekly
4X/year
215,000
Audience
42.2
Median Age
$97,000
HHI