We’re On a Roll!
As summer winds down, the momentum at the a360media Entertainment & Lifestyle Group remains hot as we continue to see huge strides in growth and innovation thanks to the continued investment we’re making in our brands.
This rings true with the latest MRI-Simmons study where we saw an increase of 25% in total gross audience YoY across a360media titles with the largest growth in key demos including women 18-44, Hispanic and AA readership. In fact, all our brands saw double-digit lifts compared to 2022 with Us Weekly seeing 24% growth and First For Women seeing an incredible 42% increase in audience.
When it comes to innovation, construction of the all-new Us Weekly Video Studio and Green Room is completed and ready to book. This state-of-the-art, on-site production studio will allow us to expand our video capabilities and offer advertisers unique ways to organically integrate their brands into our content.
Us Weekly is connecting more closely than ever with Hollywood insiders and talent to expand our reporting of exclusive stories and breaking news. The latest example is a candid interview with Maria Menounos and her husband sharing first pics and video of their ‘miracle baby’ after a long health and infertility struggle. The story was picked up across multiple networks and news outlets generating massive press and PR for the Us Weekly brand.Â
The new issue of DREW hits newsstands next week, but here’s an exclusive preview of the magazine for you to see the feel-good features and fun content that has fans buzzing. We also invite you to take a look inside our other entertaining, informative and inspiring brands with the links provided in this newsletter.
Looking forward to sharing even more exciting updates in my next newsletter as a360media continues its upward trajectory.
Cheers!
Carey Witmer
EVP & Chief Revenue Officer
cwitmer@a360media.com
Enjoy a sampling of our most recent issues below.