The Us Weekly brand is bringing its celebrity lens on culture, content and commerce to local grocery beauty aisles with a new program featuring the latest in celebrity-inspired trends, brands and products.
The deal will support the beauty brand’s rapid growth and enhance omnichannel sales opportunities
Star-powered product assortment spans Fashion, Wellness, Beauty, and Home categories
The deal, previously announced in January, includes Bauer’s U.S. publishing brands Woman’s World and First for Women, and the company’s bookazine business which publishes more than 100 special interest publications per year.