US Weekly
Editorial Mission Statement
Us Weekly and usmagazine.com are priority destinations for affluent readers who love entertainment and lifestyle content through the lens of celebrity news. The vaunted brand is a trusted source that sparks conversations about pop culture with up-to-the-minute headlines and direct-from-the-source intel that speaks to our audience’s passion points. The brand’s currency and authority firmly positions Us as a leading voice in pop culture, entertainment and celebrity.
Market Position Statement
Us Weekly advertisers cut through the clutter with mass reach to engage a highly coveted consuming audience. Driven by currency and authority in breaking entertainment news, style and beauty, fitness/health and family, Us Weekly aligns advertiser messages in real time with authenticity across a broad spectrum of lifestyle content exclusively presented through the lens of celebrity. Advertisers benefit from the priority and intensity of this connection to an early adoptive audience seeking must-have-now essentials- one living a multi-faceted and socially active life.
Digital
UsMagazine.com
Sources: Google Analytics, July 2020; comScore, June 2020 (3 mo. avg.)
23.7MM
Monthly Unique Visitors
519.0MM
Monthly Page Views
48.3
Median Age
$117,625
Median HHI
9.3MM
Social Media Followers
Us Weekly Magazine
Source: MRI Spring 2021
Weekly
Frequency
7,224,000
Audience
1,950,000
Rate Base
39.1
Median Age
$73,082
HHI