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US Weekly

Editorial Mission Statement

Us Weekly and are priority destinations for affluent readers who love entertainment and lifestyle content through the lens of celebrity news. The vaunted brand is a trusted source that sparks conversations about pop culture with up-to-the-minute headlines and direct-from-the-source intel that speaks to our audience’s passion points. The brand’s currency and authority firmly positions Us as a leading voice in pop culture, entertainment and celebrity.

Market Position Statement

Us Weekly advertisers cut through the clutter with mass reach to engage a highly coveted consuming audience. Driven by currency and authority in breaking entertainment news, style and beauty, fitness/health and family, Us Weekly aligns advertiser messages in real time with authenticity across a broad spectrum of lifestyle content exclusively presented through the lens of celebrity. Advertisers benefit from the priority and intensity of this connection to an early adoptive audience seeking must-have-now essentials- one living a multi-faceted and socially active life.

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