Innovative Brand Launch at Leading Grocery Retailer
Blinded Case Study
Brand Opportunity: Breaking into Retail
Retailers and CPG brands often struggle to launch innovation in today's attention economy. For retailers, the dynamism of trend often outpaces that of sourcing and merchandising. And for innovative brands with huge potential, breaking through the noise to gain trial and repeat purchase can be a tall hurdle.
Emerging Brand Blossom Beauty
Blossom is ready to bloom at retail. The company honors the timeless beauty of flowers by incorporating real flowers into each of its products. Each flower is expertly sourced around the world, but it's affordability that makes Blossom the savviest choice for beauty lovers in the know. Plus, every product is made by hand in sunny California.
The Us Weekly Partnership
McClatchy Media harnesses trends and accelerates product through our media brands, intelligence, and expert sourcing team, who are adept in identifying trending products with high consumer demand.
We created a unique merchandising and marketing partnership called Us Weekly Now Trending. The program launched Blossom at select grocery retailers across the country, allowing the retailers to test this growing beauty brand with their customers.
It's a Win-Win-Win:
Us Weekly: A cultural powerhouse and trusted
source for the hottest trends and brands.
Brands: Introduction to millions of new consumers through the scale & impact of retail activation & media amplification.
Retailers: A disruptive presentation to test
innovation, delight & inspire customers, & build baskets.
Grocery Retailer & Brand Results
Proven, category-leading sales velocity, drove distribution expansion.
Blossom out-performed the top 10 category items in all stores.