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McClatchy Media

Case Study

Business Service Provided:

Third-Party Logistics

Wholesale Distribution

Media

Overview

TMB Beauty is the growing beauty empire of Grammy Award-winning singer, actress, and beauty entrepreneur Toni Braxton. Brands include Nude Sugar, a vegan body care line that prioritizes skin hydration and adheres to strict formulation standards; BREATHE, the company's debut fragrance inspired by Toni's mega-hit of the same name; and a few additional beauty lines under development.

Business Service Needs

  • Inventory management

  • Managing and tracking batch numbers

  • Custom kitting

  • Competitive shipping rates

  • Low labor fees

  • Quality sourcing capabilities (boxes, dunnage packing material, ice packs, etc.)

  • Dedicated customer service

  • Buy/Sell model
  • Deep experience in various retail environments
  • Retailer network and support
  • In-store execution

  • Integrated marketing opportunities with leading media brands

  • Strong alignment with core shopper demo

  • Digital, social, and magazine content collaborations driving online and brick-and-mortar sales

  • Creative and editorial content creation

Solution

Our team created a robust omnichannel fulfillment and third-party logistics (3PL) solution for TMB Beauty that includes unique marketing and content opportunities with Us Weekly and the UsNow.com Shop. With continued success at Ulta Beauty and HSN, we're now also supporting TMB Beauty's product development and packaging design as the company prepares to introduce new product lines soon.

Testimonials

"Since launching Nude Sugar in 2021, our brands have delivered spa luxury to all types of women within the comfort of their homes. Partnering with McClatchy Media helps us expand our existing retail partnerships while introducing online sales to our community, allowing us to scale our business and focus on future product innovation and growth."

- Grammy Award-winning singer, actress, and beauty entrepreneur Toni Braxton

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