“This week we opted for an in-market test, crafting split covers that feature a fresh face for the main image in Shakira opposite a standby sales-driver in the royal family. As we continue to expand and diversify the magazine’s entertainment coverage, we are curious to see the audience’s appetite for new cover subjects. The timing felt right for Shakira as she was coming off an attention-grabbing, universally praised performance at the MTV VMAs. We also had original reporting on her new relationship — and know that our online audience, and fans in general, have a great interest in her love life, following her split from a cheating ex. With Kate and William, meanwhile, we had access to new, quality images of them which made for a very visually appealing cover. These two concepts show the breadth of our coverage and our team’s ability to be nimble in delivering storylines our readers care about. As we continue to make great strides in our push for access and cooperative covers, this week’s offerings also demonstrate that we still have our feet firmly rooted in the old-fashioned celebrity reporting Us readers know and love.”