Celebrity magazine Us Weekly has launched an e-commerce site where fans can shop for products endorsed by the stars.
UsNow.com features 35 brands led by celebrities, including exclusive bundles from singer, songwriter and television personality Toni Braxton’s Nude Sugar and reality TV star Lala Kent’s Give Them Lala Beauty.
The launch includes more than 250 items in the fashion, wellness, beauty, and home categories, with products ranging from eyewear and workout recovery tools to crystal-infused candles and hair extensions.
“UsNow connects Us Weekly’s celebrity culture with the e-commerce demands of today’s consumer,” said Trey Holder, chief business officer and president of distribution & logistics of Accelerate360, Us Weekly’s parent company. “Shoppers draw inspiration from trending content online — and Accelerate360’s logistics network and online experience allows them to engage in purchases at the moment of discovery.”
Read the full article at BizWomen.