acelerate360’s Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga on the Omni Talk Retail Spotlight Series to discuss the keys to differentiating content across a Retail Media Network.
Together the three of them discuss:
- How to unlock additional advertising inventory in one’s Retail Media Network
- A first-party data approach to content creation
- And why “content authority” will always win out in the long-run
Video produced, managed, and owned by Omni Talk Retail Spotlight Series. Music by hooksounds.com.